[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.jenta.cz\/youtube-kampane-video-dosahu-dovoli-inzerentum-nahrat-nekolik-videi-do-jedine-kampane\/#Article","mainEntityOfPage":"https:\/\/www.jenta.cz\/youtube-kampane-video-dosahu-dovoli-inzerentum-nahrat-nekolik-videi-do-jedine-kampane\/","headline":"Youtube kampan\u011b \u201eVideo dosahu\u201c  dovol\u00ed inzerent\u016fm nahr\u00e1t n\u011bkolik vide\u00ed do jedin\u00e9 kampan\u011b","name":"Youtube kampan\u011b \u201eVideo dosahu\u201c  dovol\u00ed inzerent\u016fm nahr\u00e1t n\u011bkolik vide\u00ed do jedin\u00e9 kampan\u011b","description":"Ford hl\u00e1s\u00ed, \u017ee nov\u00e1 nav\u00eddka redukovala n\u00e1klady na kampan\u011b o v\u00edce ne\u017e dvacet procent v\u00a0porovn\u00e1n\u00ed s\u00a0p\u0159edchoz\u00edmi YouTube kampan\u011bmi. \u00a0 YouTube spustil ned\u00e1vno \u00fapln\u011b nov\u00fd zp\u016fsob, jak v\u00e9st video reklamn\u00ed kampan\u011b, n\u011bkdy minul\u00e9 pond\u011bl\u00ed. Nov\u00e9 kampan\u011b \u201evideo dosahu\u201c \u010din\u00ed mo\u017en\u00e9 pro inzerenty nahr\u00e1t a\u017e t\u0159i r\u016fzn\u00e9 typy polo\u017eek \u2013 \u0161esti-sekundov\u00e9 reklamy, p\u0159eskakovateln\u00e9 reklamy a nep\u0159eskakovateln\u00e9 reklamy...","datePublished":"2020-02-21","dateModified":"2020-02-21","author":{"@type":"Person","@id":"https:\/\/www.jenta.cz\/author\/#Person","name":"","url":"https:\/\/www.jenta.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0dc285cbe86eecc8073f119fcb2e2c7032b51533f5bb47611c7d4a598558b8b7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0dc285cbe86eecc8073f119fcb2e2c7032b51533f5bb47611c7d4a598558b8b7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"jenta.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.jenta.cz\/youtube-kampane-video-dosahu-dovoli-inzerentum-nahrat-nekolik-videi-do-jedine-kampane\/","wordCount":495,"articleBody":"\tFord hl\u00e1s\u00ed, \u017ee nov\u00e1 nav\u00eddka redukovala n\u00e1klady na kampan\u011b o v\u00edce ne\u017e dvacet procent v\u00a0porovn\u00e1n\u00ed s\u00a0p\u0159edchoz\u00edmi YouTube kampan\u011bmi.\u00a0YouTube spustil ned\u00e1vno \u00fapln\u011b nov\u00fd zp\u016fsob, jak v\u00e9st video reklamn\u00ed kampan\u011b, n\u011bkdy minul\u00e9 pond\u011bl\u00ed. Nov\u00e9 kampan\u011b \u201evideo dosahu\u201c \u010din\u00ed mo\u017en\u00e9 pro inzerenty nahr\u00e1t a\u017e t\u0159i r\u016fzn\u00e9 typy polo\u017eek \u2013 \u0161esti-sekundov\u00e9 reklamy, p\u0159eskakovateln\u00e9 reklamy a nep\u0159eskakovateln\u00e9 reklamy \u2013 v\u00a0jedn\u00e9 jedin\u00e9 kampani. Google bude pou\u017e\u00edvat jeho technologii strojov\u00e9ho u\u010den\u00ed, aby ur\u010dil tu nejefektivn\u011bj\u0161\u00ed kombinaci reklam k\u00a0maximalizaci dosahu na obecenstvo.\u00a0\u201eTohle dovol\u00ed vytv\u00e1\u0159et daleko optimalizovan\u011bj\u0161\u00ed a v\u00edce efektivn\u011bj\u0161\u00ed kampan\u011b a u\u0161et\u0159\u00ed v\u00e1m to tak spoustu \u010dasu, kter\u00fd m\u016f\u017eete posl\u00e9ze v\u011bnovat daleko strategi\u010dt\u011bj\u0161\u00edm priorit\u00e1m, kter\u00e9 mohou odli\u0161it va\u0161e podnik\u00e1n\u00ed od ostatn\u00edch,\u201c napsal Vishal Sharma, viceprezident produktov\u00e9ho managementu YouTube, na sv\u016fj Google Ads blog.\u00a0Inzerenti tak mohou nahr\u00e1t a\u017e t\u0159i video reklamy k\u00a0jedin\u00e9 kampani, co\u017e je kupov\u00e1no na z\u00e1klad\u011b CPM. Kampan\u011b \u201evideo dosahu\u201c jsou dostupn\u00e9 pro v\u0161echny inzerenty, kte\u0159\u00ed pr\u00e1v\u011b nyn\u00ed operuj\u00ed na platform\u00e1ch pro po\u010d\u00edta\u010dov\u00e9 i mobiln\u00ed zobrazen\u00ed YouTube, av\u0161ak Youtube viceprezidentka Debbie Weinstein uvedla, \u017ee spole\u010dnost pravd\u011bpodobn\u011b roz\u0161\u00ed\u0159\u00ed funkci t\u00e9to kampan\u011b i na ostatn\u00ed Google video partnery v\u00a0bl\u00edzk\u00e9 budoucnosti. Weinstein tak\u00e9 uvedla, \u017ee nov\u00e9 kampan\u011b \u201ejsou o tom, aby u\u010dinily inzerci vide\u00ed daleko jednodu\u0161\u0161\u00ed a snaz\u0161\u00ed.\u201c\u00a0\tPro\u010d by n\u00e1s to m\u011blo zaj\u00edmat\t\u00a0T\u00edm, \u017ee dovol\u00ed inzerent\u016fm nahr\u00e1vat n\u011bkolik r\u016fzn\u00fdch typ\u016f video prost\u0159edk\u016f, kampan\u011b video dosahu od Youtube ru\u0161\u00ed ve\u0161ker\u00e9 h\u00e1d\u00e1n\u00ed a tipov\u00e1n\u00ed z\u00a0tvorby srozumiteln\u00fdch kampan\u00ed, kter\u00e9 vyu\u017e\u00edvaj\u00ed s\u00e9rie reklam.\u00a0Ford, firma, kter\u00e1 z\u00edskala brzk\u00fd p\u0159\u00edstup k\u00a0tomuto nov\u00e9mu form\u00e1tu kampan\u011b, ohl\u00e1sila, \u017ee kampa\u0148 sn\u00ed\u017eila n\u00e1klady o v\u00edce ne\u017e dvacet procent v\u00a0porovn\u00e1n\u00ed s\u00a0p\u0159edchoz\u00edm nastaven\u00edm YouTube.\u00a0\u201ePozitivn\u00ed v\u00fdsledky kampan\u00ed video dosahu neposkytuj\u00ed jenom efektivitu n\u00e1klad\u016f s\u00a0t\u00edm, \u017ee nen\u00ed t\u0159eba slevit z\u00a0efektivity, ale tak\u00e9 dod\u00e1vaj\u00ed jistou d\u016fv\u011bru v\u00a0implementaci t\u00e9to taktiky nap\u0159\u00ed\u010d dal\u0161\u00edmi kampan\u011bmi,\u201c uvedla vedouc\u00ed pro americk\u00e1 m\u00e9dia spole\u010dnosti Ford Lisa SHoder.\u00a0\tV\u00edce o zpr\u00e1v\u00e1ch a novink\u00e1ch\u00a0\t\tWeinstein uvedla, \u017ee technologie strojov\u00e9ho u\u010den\u00ed YouTube se pr\u00e1v\u011b nyn\u00ed sna\u017e\u00ed zjistit, co budou spot\u0159ebitel\u00e9 pravd\u011bpodobn\u011b na YouTube sledovat v\u00a0ur\u010dit\u00fd \u010das, aby ur\u010dila, jak\u00e9 video reklamy by m\u011bla spustit.\t\tYouTube u\u010dinil ozn\u00e1men\u00ed d\u0159\u00edve ne\u017e AdWeek, kter\u00e9 odstartovalo v\u00a0pond\u011bl\u00ed v\u00a0New Yorku.\t\tSou\u010d\u00e1st\u00ed ozn\u00e1men\u00ed bylo tak\u00e9 ohl\u00e1\u0161en\u00ed od YouTube, \u017ee pl\u00e1nuj\u00ed p\u0159iv\u00e9st TrueView k\u00a0ak\u010dn\u00edm reklam\u00e1m na YouTube home feed b\u011bhem \u010dtvrt\u00e9ho kvart\u00e1lu tohoto roku.                                                                                                                                                                                                                                                                                                                                                                                        3\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Youtube kampan\u011b \u201eVideo dosahu\u201c  dovol\u00ed inzerent\u016fm nahr\u00e1t n\u011bkolik vide\u00ed do jedin\u00e9 kampan\u011b","item":"https:\/\/www.jenta.cz\/youtube-kampane-video-dosahu-dovoli-inzerentum-nahrat-nekolik-videi-do-jedine-kampane\/#breadcrumbitem"}]}]